Comments on: The trouble with pink http://www.thegamingangel.com/2009/10/the-trouble-with-pink/ A girl and her thoughts on gaming Wed, 14 Jul 2010 14:39:26 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: admin http://www.thegamingangel.com/2009/10/the-trouble-with-pink/comment-page-1/#comment-67 admin Wed, 21 Oct 2009 20:52:02 +0000 http://www.thegamingangel.com/?p=133#comment-67 I always find it surprising when guys argue that we should just "deal" or "be used to it" when these issues come up. Because I run GamingAngels.com, an online community about video games we run into these issues all the time. Where sex is used to appeal to men in marketing campaigns. We are constantly trying to stress gender neutral marketing and we do address when something in the game industry is sexist (EA - Lust campaign at SDCC). When we write these articles, we tend to get a ton of men saying we're being too sensitive or accused of being overly dramatic. But if we don't address these issues and bring up opportunities for change, then there will never be change and why should be be satisfied with that? Thank you for coming by and leaving a comment too! ^_^ I always find it surprising when guys argue that we should just “deal” or “be used to it” when these issues come up. Because I run GamingAngels.com, an online community about video games we run into these issues all the time. Where sex is used to appeal to men in marketing campaigns. We are constantly trying to stress gender neutral marketing and we do address when something in the game industry is sexist (EA – Lust campaign at SDCC). When we write these articles, we tend to get a ton of men saying we’re being too sensitive or accused of being overly dramatic. But if we don’t address these issues and bring up opportunities for change, then there will never be change and why should be be satisfied with that? Thank you for coming by and leaving a comment too! ^_^

]]> By: veronica http://www.thegamingangel.com/2009/10/the-trouble-with-pink/comment-page-1/#comment-65 veronica Wed, 21 Oct 2009 17:23:38 +0000 http://www.thegamingangel.com/?p=133#comment-65 What surprised me most about the response I got on my blog was many dudes just blew it off. They don't understand that most tech-savvy women expect more than just pink gadgets to make us happy. There's nothing wrong with the color pink (and like you mentioned, had this been a Breast Cancer thing I would have been totally cool with it) but retailers and marketers need to realize that just "pinking and shrinking" a gadget won't make us buy it. What surprised me most about the response I got on my blog was many dudes just blew it off. They don’t understand that most tech-savvy women expect more than just pink gadgets to make us happy.

There’s nothing wrong with the color pink (and like you mentioned, had this been a Breast Cancer thing I would have been totally cool with it) but retailers and marketers need to realize that just “pinking and shrinking” a gadget won’t make us buy it.

]]> By: JP Sherman http://www.thegamingangel.com/2009/10/the-trouble-with-pink/comment-page-1/#comment-64 JP Sherman Wed, 21 Oct 2009 04:11:02 +0000 http://www.thegamingangel.com/?p=133#comment-64 You know, even though I think NewEgg screwed up on this advertisement, one thing that I've always respected about NewEgg is their customer service. They're always responsive and genuine. I'm a marketing guy myself and while I think gender targeting can be effective, I prefer to communicate to different values and behaviors that men and women exhibit. Nevertheless, very nice post. I'm happy they got back to you :) You know, even though I think NewEgg screwed up on this advertisement, one thing that I’ve always respected about NewEgg is their customer service. They’re always responsive and genuine.

I’m a marketing guy myself and while I think gender targeting can be effective, I prefer to communicate to different values and behaviors that men and women exhibit.

Nevertheless, very nice post. I’m happy they got back to you :)

]]> By: ambur http://www.thegamingangel.com/2009/10/the-trouble-with-pink/comment-page-1/#comment-63 ambur Wed, 21 Oct 2009 04:05:07 +0000 http://www.thegamingangel.com/?p=133#comment-63 personally i LOVE pink, but showing an add in JUST pink i'd have to say is a little outragous! personally i LOVE pink, but showing an add in JUST pink i’d have to say is a little outragous!

]]>