Today is a sad day for my childhood. Hostess Brands has announced that they are closing their business and selling their assets. This is because the Bakers Union workers went on strike. Hostess could not weather another strike. The union rejected a final offer from Hostess which would allow the company to lower costs and try to get new financing after filing Chapter 11.
“We deeply regret the necessity of today’s decision, but we do not have the financial resources to weather an extended nationwide strike,” said Gregory F. Rayburn, chief executive officer. “Hostess Brands will move promptly to lay off most of its 18,500-member workforce and focus on selling its assets to the highest bidders.”
The brand includes all the favorites of my childhood: Hostess®, Drakes® and Dolly Madison®, which make iconic cake products such as Twinkies®, CupCakes, Ding Dongs®, Ho Ho’s®, Sno Balls® and Donettes®. Bread brands to be sold include Wonder®, Nature’s Pride ®, Merita®, Home Pride®, Butternut®, and Beefsteak®, among others. The closure means that 33 bakeries, 565 distribution centers and 570 bakery outlets will all close.
While I have not really enjoyed these brands as an adult, I grew up enjoying these brands in moderation. Always under my parents’ guidance so that I would not eat too much sugar outside of my main meals. To this day, I enjoy Wonder Bread over any type of bread, even though I have to eat wheat bread more often. It makes me sad that my daughter won’t know about the wonders of how a Twinkies may outlast all other food or how yummy a Ding Dong is. I still remember unwrapping that silver wrapper around the Ding Dong. Funny thing is, cupcakes are made to mimic a Ding Dong because that’s how good it is.
Hopefully another food company will purchase Hostess (at an incredible price) and save the food that (at least to me) symbolizes childhood. Until then, I’m going straight to the store after work to stock up. ^_^